Taiao Adventures specialises in water-based tours on kayaks. Their passion is to connect with people – and show them some of the local wonders of Rotorua – the glowworm caves by night, and the steaming cliffs and geysers by day.
Customers kayak along the scenic shorelines in a guided tour to discover small hidden caverns home to a galaxy of glow worms.
Their name draws inspiration from the natural environment – using the Maori word Taiao to convey the concept of adventures in our natural wonderland.
Our initial concepts focused on people and fun, however after further chats with the team – the focus shifted onto creating a hand drawn logo with an organic feel – that truly captured the different activities. We wanted the logo to feel unique, cool and to be something aspirational.
We went back to the drawing board and found inspiration pics to highlight the day tours and the night tours. By drawing over these, we created the two scenes that are used in the logo.
For the daytime, we created a scene that highlights the steaming cliffs at Waimangu Valley, the water on the lake, the bright sun and native trees.
For the nightime scene, we created a glowworm cave, situated on the lake under the light of the moon and stars, and overlooked by some towering Redwood trees. Separated by a Taiaha, this illustration can be used on it’s own, or paired with our custom, brush letter font.
The brush letter typography is energetic, and conveys adventure and excitement.
Once we put the illustration and the text together, we created a super unique, fun and engaging logo that will solidify Taiao Adventures as the premium kayak tour company in Rotorua.
