Clothing company pwner Pre approached us to help develop the existing brand she had started for Nevafold. We took elements from her concept design and pulled it together into a full brand package.
We then created the main responsive logo variations – the badge, and brand icons.
The ethos behind the logo was brotherhood. We explored ways that we could visually bring this concept into the logo. We created a unique brand icon using the letters NF. By flipping the F over and adding dots, we have created an abstract group of people standing together – a brotherhood standing strong.
To keep the sense of brotherhood and togetherness, we explored options around handshakes and settled on a handshake and two fist bump designs.
The brand is black and white only, so we provided reversed out options in white that can be used on a black, or dark, background.