The text on your website is the single most important part of your SEO foundation, yet it is one that is too often overlooked in the website planning process. For a successful website, we can’t emphasis enough how important the content is. Well-written, search engine optimized copy, will attract users to your website through organic searches. This is a crucial part of your online marketing.
As a trained journalist, with years of experience in marketing, Search Engine Optimisation and website building, Michelle is able to take your information, knowledge & personal or business style and transform it into compelling, interesting and professional website copy that works – helping to sell your product, generate leads or achieve any other target that is specific to your company goals.
See results with tailored website copy – written to engage with your audience and help you to be discovered by your target customers in search engines.
Before we write a word, we discover all we can about you. We will send you a questionnaire to fill in, then have an in-depth conversation with you about what you do, how you do it and why.
We identify your target market, undertake keyword research, discover your voice and decide on an appropriate tone that will relate to your customers. With an outside perspective, we can identify some of the things that you think are ordinary, but we know are extraordinary – the things that make a compelling case for people to choose you.
From there we will write all of the words on your website – from the slider messages and calls to action, the main body text to the meta content and suggested URLs.
If you are also building your website with us, we will then take this and launch into your project. If not, we will provide you with a neat package that you can confidently supply to whoever you are working with for your website development.