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InnList Holiday Homes Rotorua

Jason at InnList approached us to create new branding for his growing holiday home management company.

InnList Holiday Homes manages quality holiday homes across the Rotorua region. Featuring an impressive array of houses – InnList is Rotorua’s leading holiday home management company.

The company provides a valuable service for home owners and holiday makers alike, as they take care of the properties to the highest standard.

Project Details

Tourism & Accommodation

The brief was to create a logo and associated branding that reflected the company values. The new branding needed to be professional, fun, lively, progressive and relatable.

The new brand creates a welcoming impression for clients. It is modern & professional, but doesn’t feel elite or intimidating.

The minimalist brand icon is created from three things: The letters IHH for InnList Holiday House, a tally mark and the shape of a house. The tally mark is a nod to the fact that they take things off peoples’ ‘to-do’ lists. Whether that is renting out their house, or looking for a house to book. When all of these elements come together, we have a modern, interesting and timeless mark.

Innlist Holiday Home Logo Desvelopment Inspiration

The font for the logo is a rounded sans serif. It looks clean and professional, but is also quite fun and relatable.

Fun font pairings

To further emphasis the fun & relatable side of the business, we chose a quirky, handwritten font to use for headings and calls to action, in web and graphic design. The consistent use of this font, along with the bold brand colours – will create an easily recognisable brand.

The primary brand colours of InnList Holiday Homes are blue and teal.

These are paired with the secondary colours of yellow & orange to create a playful brand. 

Innlist Holiday Home Brand Colorus

The InnList brand colours can be used in many ways – as background colours, in text and as image overlays. The colours can be mixed and matched as shown in the examples below. There is also a pattern provided using the brand icon in different colours.

Innlist Holiday Homes Use Of Colour And Pattern Logo Design Rotorua

A variety of circle brand icon badges were provided for use, as well as a playful tagline lockup. 

Submarks For Brand Design Rotorua Innlist Holiday Homes

Old and new.

Innlist Holiday Home Old And New Logo Design Rotorua

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