Over recent years, the style of design Sophie was using in marketing materials had changed and she wanted the brand to reflect the new, more modern, styling.
The original logo used gold, and they wanted to remove that as they predominantly used black and white, with some soft pinky beige backgrounds.
Using their marketing materials as a guide, we researched a range of fonts and in the end customised one to make sure it felt current, but also timeless. A beautiful serif font ins all caps – the new branding has a sense of elegance and sophistication that will take the company forwards at least another 8 years!
We removed the circle element and also the tagline. Now an established company, this is not necessary to be used in a lock up. As with the original brand, we create a nice logo mark from the letters M&M.
We then translated the new branding onto the website; updating fonts and colours to suit.