Ryan Bayley approached us to create a logo for his company that would clearly convey the quality & capabilities of his work. We wanted the brand to convey his company values which included innovation, cutting edge and trust – as well as showing that the nature of his work is solving complex construction issues in an easy, timely & professional manner – leaving a lasting legacy for his clients.
During the sketching phase we created a simple shape from the evolution of a spanner. This became the building block for the logo; the shape being rotated and stacked to form the icon for BCM.
For typography, we chose a bold font to convey professionalism, trust, dependability.