Logo Design - Redwood Joinery | Envy Web & Design Rotorua
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Logo Design - Redwood Joinery

Logo Design - Redwood Joinery

Client: Redwood Joinery, Rotorua

Brief: To create a logo to represent Redwood Joinery, a new joinery company based in Rotorua, New Zealand.

Redwood Joinery specializes in residential and commercial quality kitchens, offices, fit outs and custom joinery in the Rotorua and greater Bay of Plenty region. The company offers a start to finish service from design, manufacture and install using top quality products to fulfill their customers commercial and residential joinery needs.

Karlene and Shane wanted a logo that would stand out and represent their innovative and stylish approach to joinery. Their brief was that the logo need to be simple, stylish, bold and modern.

They wanted a text and icon logo that would work in a wide varieties of settings; on marketing materials, clothing, signage and on vehicles.
With our initial concepts, we played around with imagery to do with wood, tools, redwood trees and clever typographic features. The fonts chosen were a mix of bold sans serif fonts and a casual, very readable, script font.

Karlene and Shane chose the version with three Redwood trees – a link back to their name and also a symbol of strength, longevity and reliability. The icon of the three trees is hugely versatile and easily recognizable as their company; as the brand becomes solidified in the market, it will be able to stand alone as a representation of their company.

We adjusted the layout slightly, and then moved onto colour options. We presented them with three colour palettes, and in the end a striking red, black and white palette was chosen. This colour scheme lends itself well to many applications and when used against black or white – looks striking, bold and modern.

The new Redwood Joinery branding is simple, stylish and has a high impact.


Michelle and the team at Envy design are amazing not only are they easy to deal with but they created our business an amazing website that went above and beyond our expectations. Michelle is also the mastermind behind our logo design and business cards which we couldn't be happier with. I would have no hesitation in recommending envy design to any one in need of a website or graphic design.

- Karlene Edkins, Redwood Joinery



By Nathan Veysey
Posted: 5/10/2017 2:12:00 PM