Client: My Healthy Place, Tauranga
Brief: To create a modern, minimalist logo for a Naturopathic Clinic in Tauranga.
Steph, a qualified & registered naturopath, herbalist & nutritionist, from My Healthy Place takes a holistic & supportive approach to helping people create their healthiest self – specialising in women’s hormone health, fertility, stress, fybromyalgia and self care.
Through a naturopathic consultation Steph looks at every aspect of your health and your goals, creating an individual treatment plan and providing any support you need to support you on your journey to optimal health.
Steph wanted a typographic, minimalist logo that could be used with a soft pink. We created a some concepts before narrowing it down to a fine sans serif font in all caps for the main lettering, supported by a handwritten script font.
We created three logo variations – a horizontal version, a boxed, stacked version and a brand icon featuring the acronym of My Healthy Place.
PROJECT SCOPE:
Branding