Client: Blinds On Location, Bay Of Plenty
Brief: To rebuild their existing website to focus on improving SEO as well as modernise the site, and create a platform that can grow with this expanding business.
Paul from Blinds On Location approached us to create a new website for his company. Blinds On Location had an existing website that they had built themselves, but as the business is now growing, the team wanted a new website that would be able to expand with them, and provide a solid platform to market from.
They had a strong brand aesthetic for us to work from – so we used their branding colours and images to ensure the website reflected their printed marketing collateral.
The old website had minimal content and pages. We designed a new site that has more pages to allow for more SEO optimized text, and opportunities for a stronger presence in organic search results.
We also ensured all images now follow SEO best-practice and we gave Paul the tools to be able to follow this moving forward.
The main thing that Blinds On Lcoation need people to do on their website is contact them. As a mobile, in-home consultation business, they then connect the customer with their nearest blinds designer and they meet up to go from there. We ensured that the phone number and call to action to Book Now were in the header, as well as at the bottom of every page.
We also made sure their main offer for a free on location design, measure & quote, was visible on every page, and their great customer reviews were on the homepage and about page.
Check them out:
www.blindsonlocation.co.nz
PROJECT SCOPE:
Copywriting | Website Design | SEO
