Client: Absolute Gems, Masterton
Brief: To create a fresh, vibrant and on-brand website to promote Absolute Gems’ governance and executive support services.
Absolute Gems core business is supporting good governance practice through exceptional executive support. Either remotely, or in person, Jen works to support directors to ensure their obligations are being fulfilled and they can focus on doing what they love.
Jen Butler approached us to create a website that would truly reflect her personality and brand. She had researched many websites in her field, and found them all to be very cookie-cutter and similar to one another. The majority of Jen’s work comes through referrals, so she wanted a website that would feel different to others in her industry, and provide a professional and trusted first impression.
Using her colourful logo as the starting point for the design and colour palette, we quickly settled on a bright, modern design using coloured images, multi-coloured fonts and a simple layout.
Jen hired a photographer so that we would have cohesive images throughout the website and limit the use of stock photos. This resulted in a website that looks polished, as well as personal.