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Cruzee Balance Bikes Australia

A brand new e-commerce website design for the Australian distributors of Cruzee Balance Bikes. 

The distributors of Cruzee Balance Bikes in Australia distribute a range of cycling equipment under a parent brand. They approached us to create a website solely for Cruzee – where they could sell just the balance bikes.

Project Details


We ensured that SEO best practices were used across the site – as it is important that this website will be able to capture organic search traffic for parents searching for kids balance bikes.

The website was implemented using WordPress, and the content was pulled across from the parent company’s wholesale website. This website opens up a B2C opportunity for the company – which means they can now sell direct to the consumer, as well as to their wholesale customers through their existing B2B sales avenues. 

For the design, we kept close to the US site design – improving layout and responsivity – but keeping to their existing vibrant colour palette, and their use of rounded sans serif fonts.

We also chose to list each bike as a separate product to increase the number of products on the site, and widen the net for SEO opportunities.

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