The distributors of Cruzee Balance Bikes in Australia distribute a range of cycling equipment under a parent brand. They approached us to create a website solely for Cruzee – where they could sell just the balance bikes.
The website was implemented using WordPress, and the content was pulled across from the parent company’s wholesale website. This website opens up a B2C opportunity for the company – which means they can now sell direct to the consumer, as well as to their wholesale customers through their existing B2B sales avenues.
We also chose to list each bike as a separate product to increase the number of products on the site, and widen the net for SEO opportunities.
