Client: Basecamp Adventures, Wanaka
Brief: To design a dual-purpose trifold brochure to promote guided rock climbing and snowshoeing tours.
A bright colour palette of purples, pinks, blues and oranges created an excellent launchpad for this design, as well as some great images of the different activities.
We wanted the brochure to be modern and attention grabbing, so we used the bold colours and images within shapes with torn edges that mimic mountain ranges as well as torn paper. Inside the brochure we broke out of the typical three-page layout by using asymmetrical shapes that merged across the spaces.
In order to be dual-purpose, we created two fronts to the flyer instead of a middle info page. That meant that depending on the season, the brochure could be folded to best attract customers to the right activities for that time of year.