Client: Basecamp Adventures, Wanaka
Brief: To create a unique identity for an adventure tourism company operating in Wanaka & Queenstown.
Basecamp Adventures is the new master brand that encompasses a number of existing companies offering active adventure experiences in the Queenstown-Lakes District.
Basecamp Adventures offers a range of experiences including indoor rock climbing, outdoor rock climbing, snowshoe tours, guided walks, family adventures and private guiding.
The existing businesses are currently operating under different business names, however the goal is to bring them all under this brand – so the new logo needed to cater for all existing and future adventure experiences, and not be specific to any one activity.
Our goal was to represent a brand offering fun, safe and quality adventures for a broad range of travellers and locals and to create a unique, recognisable and distinctive identity that is synonymous with outdoor adventures in Wanaka & Queenstown.We brainstormed imagery related to adventure and the outdoors, and the chosen logo mark was created by combining a GPS or compass navigational icon with Treble Cone contour lines from a topographic map.
The colour palette chosen reflects the colours of the sun rising or setting over the lake.
The final logo mark is bold, clean, simple, aspirational and professional. We created colour and black and white versions, as well as a simplified variation that could be used when very small, or to embroider on clothing.