Resource Folder Design

Perrin Ag Consultants commissioned us to pull together a large resource folder to be used at a series of workshops for farmers across New Zealand, aimed at assisting them with compliance.

The challenge to overcome was that the content of the folder was a complex  set of regulations and guidelines that needed to be formatted in a way that would be easy for farmers to comprehend, and able  to be used as a resource to refer back to post-workshop. 

Supported by The Ministry For Primary Industries, this folder was first created for the Bay Of Plenty, then was revised and reprinted for Taranaki, Auckland, Northland and the Manawatū-Whanganui regions. 

INDUSTRY: Agricultural consultancy

Project Details

Industry
Agricultural Consultancy
Technologies
InDesign

The folder was divided up into eight sections, with one very complex section to start – Freshwater.

We decided to construct the folder as a ring binder, as there was the necessity to have a format that could be added to down the track. This way, if legislation changed, an addendum could be created and shared with past workshop participants and they could slip it in where needed.
 
Inside the folder we used dividers with tabs to start each section. This allowed for fast access to each section.
 
We also wanted it to be very apparent what section you were looking at so we did three things:
 
  1. Colour coded each section
  2. Added coloured title blocks on the left facing page
  3. Added a vertical menu on the right facing page that highlighted the chapter you are in.
 
Perrin Ag Consultants Integrated Farm Planning Cover Page Programme Resource Folder Corporate Design

In the complex Freshwater section, there were a large number of sub-sections. We altered the vertical side menu for this section to highlight not only the main section you were in, but also what sub-section you were in. 

This allows users very quick understanding of where they are at within Freshwater, and a much easier way to navigate the Freshwater section (being able to quickly see if they need to go forward or backwards to access a specific sub section).

Perrin Ag Consultants Integrated Farm Planning Programme Resource Folder Corporate Design

The end result was a high-quality resource folder that has been well received by workshop participants, and helped further solidify Perrin Ag as the experts in their field. 

“The reference document was brilliant, 10/10. An excellent resource that had everything you would expect and the structure made it super readable.”
– Farmer

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