Because of the two audiences – we created two pull up banners.
These are designed to be displayed together. The first one is for the women. This one features the full stacked logo, and the key messaging, along with the image that is at the top of the website homepage.
The second one is aimed at menopause health professionals and contains more text, and no imagery. As these are to be used in tandem – rather than using the full logo again, we used the brand icon to avoid repetition, and to create a more interesting display. We also included the website URL on this design.
A5 flyer design
Also supporting these pull up banners are A5 flyers that will be available to people at events. This gives further information – and for the professionals, also includs the launch offer.