For the bottle design, we created a graphic based on the elevation of stages from Tour de France and Giro d’Italia. These combine to also create a mountainscape design that is fitting for an outdoor sports company.
For the swing tag, we used a product mock up we created as the image on the tag and added the key features, company info and design features to create a simple, but eye-catching design.
For cohesiveness between the different designs, they all used the same main bottle photograph as well as angled outlined boxes to highlight and hold content.
