Client: Priority Transfers, Waikato
Brief: To create a professional, crisp and sharp logo for a new business for transporting patients to ACC appointments.
The team at Priority Transfers needed a logo to represent their company to their target market of ACC Case managers who are responsible for organising and booking transport for patients who can’t make appointments by themselves.
The brand needed to show a commitment to timeliness and professionalism. The client had some ideas around imagery relating to vehicles and clocks – but the successful design was a logo mark with a triple arrow – stylised in an upward direction to communicate these qualities.
We also created flyers, business cards and letterhead for them to use.