Client: Hanson Heating, Rotorua
Brief: To create a brand new visual identity for an established Rotorua heating company, Rotorua Heating Solutions, for their rebrand to Hanson Heating.
Lea-Ann from Rotorua Heating Solutions approached us to help with her rebrand to Hanson Heating. An established and trusted Rotorua company, the owners wanted to create a new brand identity around their name, which is synonymous with heating solutions in Rotorua.
We wanted to create a logo that would be visually connected to the old logo, but more modern & up to date to take the company forward. Their old logo was dated, so it was about taking the best bits, and modernizing it to become more current.
For the logo redesign, we wanted to convey warmth, efficiency and the familiarity mentioned above, as well as communicate dependability friendliness and accomplishment.
For the icon, we kept the visual identity of the flame, but modernised it with a new shape with a stylised, cultural feel. A simple, two-colour gradient is used – featuring a deep red (the old logo red) that moves into a bright red.
The font used has similar letter-forms to the old logo – creating a cohesive feel for the transition. Both have bold, rounded shapes and a solid and reliable feel. The weight of the font is bold to match the icon, and convey reliability and trust.
We also assisted with business card design, vehicle branding as well as their street signage.
Branding | Graphic Design