Client: Emily Adamson Photography, Queenstown
Brief: To improve search engine visibility, create a full & cohesive brand identity and design a modern, beautiful and compelling photography website.
Emily is a passionate wedding photographer based near Queenstown who came to us to elevate her website presence, performance and complete her branding.
Initially Emily approached us to improve her website performance. As part of the process, we helped her to change her website theme, and moved her onto our hosting platform. Once we had completed the website performance improvements – Emily’s Google rankings improved hugely, and she is now on page one in Google for her key search term – Queenstown photographer.
Following the performance improvements, we worked to create a full & cohesive brand identity for her, and redesigned her website completely.
Emily already had a logo that she was happy with, so we pulled the rest of the brand together around that – creating a calm and peaceful colour palette, inspired by the alpine landscape, as well as choosing a range of fonts that would position her brand exactly where it should be. We also created a simple monogram brand icon.
The website design is modern, whimsical and beautiful. We used all of the blue and green tones from her brand colour palette to give a moodiness and serenity to her website.
Both images and text are carefully laid out, sometimes in surprising ways, to draw the user into the website. Subtle movements create an immersive experience.
