Northway Homes has been building investment properties and family homes in Rotorua since 2012. Mike brings over a decade of hands-on local building and investing experience to every project, and the site needed to reflect that depth of knowledge clearly and confidently.
The challenge was to translate a highly specialised service – investment-focused new builds – into a website experience that speaks equally well to first-time investors and seasoned property developers, without losing its local Rotorua identity. We also needed to make sure their house plans were easy to find, and looked enticing to potential buyers.
We structured the site around the investor’s journey. From the moment someone lands on the homepage, they’re guided through exactly what Northway Homes offers, why it matters, and what the next step looks like. House plans, recent projects, investor case studies, and a clear process overview each play a role in building confidence and removing friction from the decision-making process.
Visually, the site leans into the professionalism and substance of the brand. Deep navy tones reinforce the branding and establish credibility, while warm imagery of completed builds gives the site genuine warmth and real-world grounding. It doesn’t feel like a generic building company website – it feels like Northway Homes.
The result is a website that works hard behind the scenes – clearly structured for SEO, fast to navigate, and purposefully built to convert enquiries from the right kind of client. Whether someone is exploring their first investment build or looking to expand an existing portfolio, the site meets them where they are and gives them everything they need to take the next step with confidence.
Various Content Types
To assist with SEO and to create clear content streams, we used custom post types, and post categorisation to separate posts into five categories:
We created a custom post type for House Plans to make them easy for the client to manage behind the scenes. For each house plan, Mike and the team can add a title, image, floor plan, key details (like number of bedrooms and bathrooms) as well as the description.
Here the team can feature a variety of their previous work, from full new builds to renovations.
Utilising custom layouts, we have created interesting and compelling case studies where Mike can delve into the details of the recent builds – outlining strategy, cost, market value and return on investment – to help people in their decision-making process.
Taking content from his market update emails, this is a way to further distribute valuable insights and news about the Rotorua rental housing market. To ensure that website visitors will keep coming back, and also as a great way to create more content to assist with his search engine and AI optimization.
The final category is Resources – where Mike can send clients to get all of the nitty gritty of the building process; what warranties there are, info about certified builders as well as information on his trade partners.
