Client: Wanaka Laser Clays, Otago
Brief: To create a fresh new website for Wanaka Laser Clays – offering laser clay bird shooting in Wanaka, Queenstown and the surrounding Central Otago areas.
Wanaka Laser Clays is run by Wanaka locals Aubury & Sophie. Their new business venture is an entertainment option that will cater to weddings, parties, corporate events and more. Laser clay bird shooting is a great way to enhance an event and give your guests or clients a great experience. It is completely safe, easy to play, environmentally friendly and easily transportable.
First we created their branding– we designed a modern type-based logo, with a little brand mark of two crossed shotguns. The colour palette for the brand was black, white and olive. When pulling the website design together we chose a warm yellow tone for contrast for the calls to action and little visual details.
We used all of the amazing images & video from Jono from Jdsmit Wedging Films & Photography which tonally complemented our existing colour palette. For the homepage design, rather than using a traditional white or light coloured background, we used an olive-toned gradient. We then clear-cut the clay bird shooting machine to sit over top of this, which added some visual interest to the page and helped to break out of a traditional horizontal web design layout.
For another design feature, we pulled out the key features of the product to use on a few of the pages. By doing this we have increased the chances that this information is taken in by readers, as it makes the information more easily digestible.
For more, go and visit them online!
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