Until now, in Australia JetBlack has operated two separate platforms – one for their retail store selling their own indoor-training products, and another wholesale site supplying a wide range of cycling goods from respected brands like Stan’s, Weldtite, GU, Token and others to bike shops across Australia. The redesign merges these two sites into one seamless platform, delivering clarity, convenience, and efficiency for all kinds of customers – from individual retail buyers to wholesale clients – as well as making an easier system for staff to manage.
That meant ensuring the site structure, product categorization and user flows catered equally well to both audience types – customers buying a single trainer or accessory for personal use, and retailers placing bulk orders across many product lines. By bringing everything under one roof, JetBlack Cycling now offers a streamlined experience – one login system, unified product catalog, and a unified cart/process that responds appropriately based on customer type.
Behind the scenes, we connected the website to critical tools to support JetBlack’s business operations. Custom-built integration with Pronto allows wholesale inventory, orders, and pricing to sync – so wholesale customers get accurate stock levels and wholesale pricing, while retail customers see standard consumer-facing pricing. Meanwhile, integration with HubSpot gives JetBlack a powerful CRM and marketing backbone – tracking customers and supporting email marketing and customer service workflows all in one place. Together, these integrations ensure that both operational complexity and customer data are handled elegantly behind the scenes, letting JetBlack focus on delivering great products and service.
On the design and user experience side, we crafted a layout that balances clarity and brand character. The combined catalog – from JetBlack’s own trainers & accessories to premium cycling brands – is organized with intuitive navigation, filters and mega menus allowing users to quickly find what they need, whether they’re shopping for accessories, maintenance products, or training gear. Product pages were designed to give enough detail for wholesale purchasers (bulk options, brand/spec info) while still being accessible and appealing to retail customers. The overall aesthetic reflects JetBlack’s commitment to performance, quality, and professionalism – with clean lines, strong visuals, and a user journey that supports both casual buyers and serious cycling retailers.
Special care was taken to ensure the checkout and ordering process adapts to the distinct needs of different user types. Wholesale clients can access tiered pricing, bulk-order quantity fields, and invoice or account-based checkout flows; retail customers continue to enjoy a straightforward, consumer-friendly checkout. The unified site removes friction and confusion that previously came from managing two separate platforms, and reduces administrative overhead for JetBlack’s internal team.
