Client: Marketing Mate, Australia
Brief: To upgrade the existing interactive 10 Step Marketing Plan Generator into a web application.
Marketing Mate approached us with a marketing planning business that allowed people easily create marketing plans tailored to their business.
Marketing Mate had an existing interactive 10 Step Marketing Plan Generator in PDF form, that people were able to purchase to create a customized marketing plan. They employed Envy Web + Design to upgrade the system by custom building the Marketing Mate Web Application – which provides online access to the Marketing Plan Wizard and offers multiple new features.
They had an existing Squarespace website as the front-end marketing tool, and Marketing Mate kept that in place while we built the software for the web app to work alongside this.
The app works on a subscription basis, where people can sign up on one of three tiers – Basic, Professional or Corporate/Education. Depending on the chosen subscription, customers can then use the app to write one or more strategic and tailored marketing plans – complete with over 160 marketing tips and tricks direct from a professional marketer.