Intuitive Sleep is a New Zealand-based sleep coaching practice specialising in personalised, evidence-based support for adults struggling with insomnia, perimenopause-related sleep disruption, and the kind of chronic, bone-deep exhaustion that no amount of herbal tea seems to fix. Kate’s approach is grounded in science, and her results speak for themselves.
The Intuitive Sleep established visual identity embodies softness and stillness, with a restrained, calming palette. So we leaned into that with generous white space and typography that feels human, not corporate.
The brand deliberately avoids the clinical blues and greens that dominate the wellness space, instead opting for tones that feel grounded and warm – the visual equivalent of a quiet bedroom at dusk.
We also were highly aware that a lot of the websites found in the sleep space are aimed at parents, for toddler, baby and child sleep – so we wanted to ensure the website was clearly aimed at adult sleep. We achieved this through careful image selection and design choices.
The finished site is quiet, confident, and clear. It leads with Kate’s client results – real stories from real people who finally got their sleep back – and builds trust methodically as the visitor scrolls. The free 30-minute consultation offer is positioned as the natural, low-barrier next step, not an awkward sales push.
We’re proud of what we built together. It’s the kind of website that makes Kate’s potential clients feel seen before they’ve even made contact, and that’s exactly the job it needed to do.
Visit the live site at intuitivesleep.co.nz.
