It is the parent company to another client of ours – Flamingro™, and the owners asked us to create a new website that had similar content & functionality, but provided a more top-level overview of the product as well as allowing space for the site to grow with the addition of future products.
Co-founder and CEO Ash was largely happy with the content of the Flamingro website, so the brief was to take a copy of that site and then update it to focus on Bay Nutrients.
Co-founder Ian has invested over 30 years of research and experience into Bay Nutrient’s flagship product Flamingro – and the new website needed to quickly communicate the credibility of the product, as well as the benefit to the consumer.
The Bay Nutrients brand colours are black, green and grey – so we used those to create a clean layout, with a vibrant colour palette; complimented by high-quality imagery which reflects the company’s focus on organic and sustainable agriculture.
We ensured that the homepage prominently features Flamingro™, their flagship chitin-based biostimulant, with clear calls-to-action such as “Buy Now” and “Book a Call.”
A website’s performance significantly impacts user engagement and search engine rankings. We ensured that the website loads swiftly, minimizing bounce rates and enhancing user satisfaction. This was also key as Ash will be using the website as a tool while in the field, so it is key that the website doesn’t lag on mobile – ands that when potential customers access the site there are no delays.
