We started the project by getting to know Shaun and Scott and find out all about what Optiflow does.
We then set about to research the HVAC industry to gain relevant understanding to create compelling and accurate SEO optimised website copy.
Once the website content was complete and approved, we moved onto the website design. The website needed to convey the company values of reliability, professionalism, diligence, integrity and independence.
We worked with their existing logo’s colour palette of blues. Blue is a great colour for conveying professionalism and is highly appropriate for their industry.
We sought out great stock imagery to support the website design – as well as working with some of their actual project photographs.