Question: Should I have a blog on my website?
Answer: Yes!
If you have worked with us on your website, SEO or marketing, you will know that we always recommend having a blog.
If you are still wondering why you should have a blog, we’ve pulled together some compelling statistics & reasons why having a blog is one of the best things you can do for the ongoing success of your website.
- Blogging increases your website size, making it easier for people to find you online.
The more you blog, the more pages Google has to index, and the more inbound links you’re likely to have. The more pages and inbound links you have, the higher you rank on Google and other search engines —which means a greater amount of traffic to your website.
- Companies that blog get 55% more web traffic.
If your website content stays the same (no new content is added on an ongoing basis) there may not many reasons for people to return to your website. Having fresh, new content means that people have a reason to visit your site. Sharing your blog posts through social media is also a great way to get new people to click through to your website. - 57% of businesses have acquired a customer through their company blog.
As mentioned above, there are far more chances that people will discover you online if you website is constantly growing. When you blog, think about the search terms people might use to find your product or service (keywords) and focus on those in each blog post. For example, this blog post mentions ‘blogging’, ‘should I have a blog on my website’, ‘Company blog’, ‘SEO’. These are all terms that might help a potential customer discover our website online.
- Blogging is a low cost marketing tool
Without generating your own news to share and attract visitors to your company and website, you may have to rely fully on traditional marketing campaigns (such as radio, TV, online or in publications) to get visitrs to your website, which tend to be costly. Click here to read a case study on a company that used blogging to acheive business growth.
- Blogging gives you more content to share on social media.
If you ever find yourself wondering what to share on social media, a blog can help. Set up a blog and a blogging calendar. Often the hardest part about blogging is thinking what to write about. So take some time to prepare a plan – then just work your way through it.
We can help you.
At Envy Web + Design, we understand that blogging is not only time consuming, but also requires some creative thinking at times. But we can help! We have multiple clients who employ us to manage their blogging and social media because they either don’t have the time, the resources or the energy to do it themselves.
You might be a small business owner and run off your feet doing your other day-to-day tasks, or you might have an expanding business that needs to take its online presence up a notch, but you’re not yet ready to take on a marketing employee full time. Allow us to look after it for you.
Our packages range in price depending on your needs, so if you are intersted in having a chat with us about managing your blog then please – contact us today and we can have a chat.
