Client: North Waikato Physiotherapy, Huntly
Brief: To update an existing website to make it both responsive and more visually appealing.
North Waikato Physio in Huntly had an existing website but it was not mobile friendly (did not adjust depending on the device the website was being viewed on). To keep up with with changes to Google’s search algorithms, and to make the website more modern and easier for their customers to use, they approached us to update the website back in 2015.
“In early 2014, the landscape in which businesses operate changed forever when Internet usage on mobile devices exceeded PC usage.” – searchenginewatch.com
“GSMA Intelligence reports that the number of active mobile subscriptions now exceeds the total world population.” – wearesocial.net
This means that if your website is not mobile friendly, then you are potentially missing out on a huge number of users. Although people may still use a non-responsive website, their experience will be marred by a site that is difficult to navigate on a mobile device. Furthermore, if they are searching on Google from their mobile phone, websites that are mobile friendly will be ranked higher!
According to Comscore data, online shopping is officially more of a mobile activity than it is a desktop activity, and 78% of mobile searches for local business information result in a purchase.
If your website is a tool to used promote your business and generate revenue, then you need to take notice of the responsive trend and talk to us about bringing your old site up to speed.
Then in 2021, to ensure they are presenting the most up-to-date and relevant image to their customers, we did another redesign – implementing a brand new theme and page builder. The new design has full-width videos and images, along with a more modern layout. The new page builder means they have far more control over content and can make more flexible changes moving forwards.
