Poster & Flyer Design - Northlake Junior Duathlon | Envy Web & Design Rotorua
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Poster & Flyer Design - Northlake Junior Duathlon

Poster & Flyer Design - Northlake Junior Duathlon

Client: Northlake Junior Duathlon, Wanaka

Brief: To create a poster, booklet, flyers and entry forms for a kids duathlon event. Branding needed to be family-friendly and fun.

To create the look for the Northlake Junior Duathlon materials, we took a photo of the venue (the Northlake subdivision) and used that to create the shapes of the mountains in the background. We wanted to represent the different types of sports included in the race, as well as the age of the competitors in a visual way - so created three silhouette figures to represent each one - run, bike, run. This clearly showed the type, and order, of events, while communicating the age of the competitors quickly and effectively.

"90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text." (Sources: 3M Corporation and Zabisco)

This imagery was carried over to create medals for the event to great effect.

www.facebook.com/northlakeduathlon 

By Michelle Veysey
Posted: 2/6/2015 2:38:00 PM