Poster & Advert Design - Queenstown Summer Concert | Envy Web & Design Rotorua
LoadingLoading ...

Poster & Advert Design - Queenstown Summer Concert

Poster & Advert Design - Queenstown Summer Concert

Client: White Ink Communications, for the Queenstown Summer Concert

Brief: To create a poster and supporting advertising materials to promote a music concert featuring Jody Direen, James Reid (of The Feelers fame) and The Topp Twins. 

The concert promoters needed a poster that would appeal to a family/mainstream audience, for a mixed genre concert (a mix of Country/Pop, Rock and pure Country). The tone needed to be warm, fun and inclusive for an intimate outdoor Summer concert.

While the design was left up to me, the promoter suggested Summery colours and graphic elements to suit an open air gig during the Southern Alps summer.

Living in the region, I took the design cues from my surroundings; the expansive blue skies, bright sun and the frequent planes that fly through the skies over head. The Remarkables form the backdrop for the poster, anchoring the design firmly in Queenstown. 

By Michelle Veysey
Posted: 2/27/2015 1:20:00 PM