Mountain Weave - Logo Design | Envy Web+Design Rotorua
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Mountain Weave - Logo Design

Mountain Weave - Logo Design

Client: Mountain Weave

Brief: To create everything this new furniture importing business needed - starting with a logo, then followed by business cards, product tags, advertising, banners and a website. 

Dan and Dani from Mountain Weave import beautiful Scandinavian designed outdoor wicker furniture. Their range has been carefully constructed using a variety of particular materials designed for New Zealand outdoors and will guarantee its longevity.

At the beginning of their venture, Dan and Dani approached us to create their branding, marketing materials and website. 

We worked on the logo first. The couple had a clear idea of what they wanted their logo to look like, with a mountain range and a weave pattern incorporated into the design. It also needed to accomplish a look of sophistication, quality and style.  They sent through some sketches to frame the design and we went from there. 

I created a range of concepts including one I loved that was a little more abstract - but to my delight it was the one they chose! I created a logo mark that incorporated three key components of their brand:

- Capital M and W from their name
- A stylised visual representation of a mountain range and reflection - taking cues from their location in the Queenstown Lakes district
- A modern woven effect in the lettering

We chose a sophisticated, neutral colour palette of a warm brown tone and a dark blue grey.

By Michelle Veysey
Posted: 2/1/2017 2:43:00 PM