Logo Design - Waterfall Equestrian Centre | Envy Web & Design Rotorua
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Logo Design - Waterfall Equestrian Centre

Logo Design - Waterfall Equestrian Centre

Client: Waterfall Equestrian Centre, Wanaka

Brief: To create a new logo for a renamed company, that included elements reflecting either the location, the surroundings or equestrian imagery.

Recently renamed, and moving to a new venue on Mount Aspiring Road in Wanaka, Waterfall Equestrian Centre (formerly Timber Creek Equestrian Centre) wanted a new logo to represent their company.

The brief included a desire to see a representation of Waterfall Creek (a local landmark, visible from this new location) in the logo, as well as some other horse-related imagery. They wanted the logo to be in silhouette form, so that it was strong and bold.

We chose a bold serif font, in all caps, that had a feel of luxury. And for the imagery, we created a stylized representation of a waterfall coming down through mountains, and chose a stately horse and wooden fence to represent the equestrian centre.


By Michelle Veysey
Posted: 2/7/2015 11:37:00 AM