Logo and Branding - Nordavia | Envy Web & Design Rotorua
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Logo and Branding - Nordavia

Logo and Branding - Nordavia

Client: Nordavia Bakeshop, Wanaka

Brief: To create a logo for a new artisan bakery business that would incorporate some key elements (reindeers, hearts) while also portraying a sense of sophistication and a high-end product.

Nordavia was a bakeshop in Wanaka, specialising in authentic Scandinavian baked goods. The owners Pete and Zoe, had clear ideas about what the logo should incorporate, however whenever these ideas were presented to them in a complete logo form they realised that there was too much going on.

We pared back their ideas, and simplified them down to incorporate two of the main images into the logo - reindeers and hearts - and suggested that other elements (such as snowflakes and Christmas trees) should form part of their overall branding strategy and could appear in other places (such as shop windows, business cards, loyalty cards etc)

The logo used three colours, red black and white; red and white both colours which feature strongly in the flags of Scandinavian countries such as Denmark, Iceland and Norway. Black was used as a highlight to create a stronger contrast.

Other elements created for the busines included a website, business cards, loyalty 'Fika' cards and gift vouchers.

By Michelle Veysey
Posted: 2/5/2015 12:12:00 PM