Logo & Brand Identity - The Lost Sock Laundry Service | Envy Web & Design Rotorua
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Logo & Brand Identity - The Lost Sock Laundry Service

Logo & Brand Identity - The Lost Sock Laundry Service

Client: The Lost Sock Laundry Service

Brief: To create a fresh, modern but classic looking brand for a new Wanaka-based laundry service.

Cheyenne from The Lost Sock Laundry Service came to me with a basic outline for the logo. She wanted a circular logo, with a stitched line and the colours needed to be a soft baby blue and a deep pink.

Her initial creative for The Lost Sock Laundry Service Facebook page was an image of a discarded sock hanging on a branch. I proposed that we turn that sock into an icon that could be used in the logo and elsewhere to represent the brand.

To compliment the logo I used a baby blue pattern that can be taken across all the different creatives - from letterheads, to advertising to web and more.

 

The Lost Sock

By Michelle Veysey
Posted: 4/12/2016 10:33:00 PM